Most Business Owners and Entrepreneurs face a tough but very crucial show down with technology, in this trying environment. They started their businesses and grew them to very commendable levels, with no internet, let alone a computer. Some of these entities still don’t feel the need of a computer system in their business.
But let's face it, times are changing faster than ever before, this challenge spans across business because even the proponents of modernity & technology have work on their hands; how do we convince these businesses that are are already convinced they have made it without, that they need to embrace technology to take their business to the next level.
Everyone is selling online presence, everyone seems to be pushing to have you get a website, most business people however have unanswered questions, why should we buy into this, is it really necessary, how do I even know it works. This article is meant to help you make the right decision for your business.
A Website is not a magic tool that most of us are made to believe, you don't wake up wave a website and make a million, but one thing can be guaranteed it will open your business to wider untold potential.
A website is primarily a virtual location of your physical business. When you market your business traditionally the idea is to attract customers and potential customers to visit and interact with your business. In the digital age similarly when you push content on social media and other digital advertising platforms the idea is to attract customers to visit and interact with your business. However, unlike conventional marketing where the business resides in a physical space, your internet audience almost always demands, your business should have an internet home where they can visit and interact with you.
Without a website you are technically a businessman running a business that is nowhere on the map, imagine the stress potential clients have trying reach you.
A good Website will guarantee business visibility and accessibility 24/7, round the clock. Unlike a local business office, a website will allow you to reach unlimited markets beyond geographical limits even global even you choose.
A website will widen your potential reach for way less; you reach potential clients, partners, investors & even the competition in just an internet connection.
A website will improve your credibility as it gives your business the official go to place for background check and official positions, which would otherwise be left to referees which may not tell your story the way you want.
In simple terms, websites potential spans far and wide, the better your design, the better the potential. Make the right call #getawebsite
So how does a website save my business from demise in a bad economy?
What most business don't seem to get is that a website will save a business in bad economic times, in situation where all the odds force business to downsize, for instance When you are maybe forced to relocate to a smaller less attractive office, a website will sell you in style & maintain your market confidence, if properly articulated & presented, regardless of your office. A website will give you leverage your business competitiveness against bigger industry players, because on its all about presentation; get a good web design agency, make a stunning website and all giants will show you respect i can bet you. It's way cheaper to effectively compete online through you website than on a brick & mortar.
A website works perfect to complete you digital advertising arsenal, nothing beats digital, if you've noticed africa imports ex-asian & ex-uk cars on a daily basis, all facilitated by websites, no one even cares how long the dealer has bin in business or their credibility a good website does the convincing. A website will appeal and save you big, in a season you can't afford much personnel & you are short staffed.
It's time you get your business online & start competing like a boss, yet saving big.
Make the right call #getawebsite